Errrrrrm!!! So Mc D's are the official food sponsors of the 2012 Olympics. Im not talking about food olympics where you'll find people with big bellies tucking in to a mountain of food, No!!! I'm talking about the sporting olympics where we get to see elite athletes perform super human efforts to achieve greatness.
It has been reported that there will be 4 Mc D's restaurants within the olympic village to provide the elite athletes with nutritious meals to fuel them into breaking records.
So how did this happen?
For the organisers its obviously not about the nutritional content of the food but the nutritional content of that cheque being provided. What sort of message is this sending out to our ever growing obese children? Eat salt rich fries & processed meat so that you too can run the 100m like Usain Bolt. Child obesity is not a future problem, it is here and now, I'm walking down the streets seeing children as young as 5 and 6 who probably weigh the same if not more than me. Don't even get me started on what these same children are walking & eating after school or the 4 chicken & chip shops that they have to walk past just to get to the bus stop. The Olympic should be promoting a healthier image with the aims to leaving a sporting legacy for our younger people. After the games we want our young people to be running, jumping, kicking and throwing all that they can with aspirations of becoming the next Usain Bolt, Jessica Ennis or Mo Farah. This will not be the case if every 10mins the olympics has to be interrupted for a Mc D's advertisement that their millions have paid for.
But this is just my opinion, who am I to comment, at the end of the day Money Talks, right?!
Written by
Erron Dussard
STONEiMAGE Management
www.stone-img.com
